The Marketing Agency For Training Providers
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Your training programme changes lives. So, why is nobody paying attention?
You’ve spent years building a training programme that changes lives for the better.
Maybe it’s training executives how to be better leaders. Maybe it’s building a foundation for workplace wellbeing or teaching managers about emotional intelligence.
The outcomes are measurable. The content feels solid. You take your programme to market…and silence.
Your social media posts fall flat. Procurement teams stick with the same names they’ve always used, and no one seems to care about what you offer.
Despite the impact you know your training delivers, it feels like your voice never breaks through the noise.
Or maybe you’ve already built a loyal client base. The kind who renew year on year and find value in what you do.
But between all the time spent on admin and training delivery…between all the ‘transformational’ and ‘potential unlocking’ proposals you write, your message has started to sound like everyone else.
Sure, you’re known by your clients. But you’re invisible to everyone else who should be finding you.
All you can do is spin your wheels and growth feels out of reach.
Both scenarios have the same solution.
The difference between being chosen as the go-to training provider in your field vs being seen as another generic brand that uses transformation as a buzzword, comes down to one thing:
Credibility.
Credibility isn’t a ‘nice to have.’ It’s what gets you on the corporate tender shortlist before price enters the conversation.
It’s what procurement trusts when the stakes are high.
It’s the invisible currency that makes your brand look as strong as your results and has people calling you transformational instead of you saying that about yourself.
At Spotlight Training Co., we make sure your reputation works as hard as your training programmes do.
We shine a light on your expertise so buyers don’t just see you. They remember you.
Our services:
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Spotlight Mail
Email marketing and newsletter creation.
Develop a thriving customer base through the power of organic storytelling and educational resources.
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Spotlight Cast
Podcast guesting and media visibility.
Get your name out there and generate more leads through being interviewed on podcasts.
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Spotlight Social
LinkedIn marketing and tone of voice optimisation.
Create a LinkedIn presence that’s impossible to ignore and catch the attention of your buyers.
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Spotlight Publishing
Book writing and editorial writing.
Write and self-publish a book. Or create a series of thought leadership pieces. Either way, generate powerful brand recognition.
The Spotlight Training Co. Difference
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We understand your buyers, pain points and sales cycles.
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Every piece of content is designed to build authority, not spray and pray to appease the algorithm gods.
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Content repurposes across channels, reinforcing your message at every touchpoint.
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You don't need to become a marketer. We handle strategy and writing.
Our services are a fit for you if:
You deliver programmes that create measurable impact but struggle with consistent marketing.
You are stuck at a revenue plateau and tired of competing on price alone.
You have a loyal client base, but remain invisible to everyone else who should be finding you.
You’ve built the programme. Now let’s build the visibility.
Book an ideas call and we'll map out exactly how to get your name in front of the buyers who matter.
No hard selling.
Simply an honest conversation to find out if we’re the right fit to put you in the spotlight.